1. How did the idea for your brand come about? What inspired you to take this path?

"I drew inspiration from my own name to create WiQi, a brand name that's unique, memorable, personal and distinctive."

"My inspiration comes from my desire to create clothing that is unique, simple, and comfortable for many people to wear."

2. Why Bali? How does this place influence the philosophy and style of your brand?

"Bali holds a very special place in my heart. I chose Bali as the main location for my brand because it's a popular tourist destination, and I want many tourists to wear Indonesian local brands."

"My fashion style is heavily influenced by the natural beauty and culture of Bali. I incorporate natural colors, bright patterns, and various motifs into my designs to create a simple yet elegant look. I hope my brand can reflect the beauty and harmony that exists in Bali."

3. What values ​​are lost in the foundation of your brand?

About Philosophy and Style

“At the foundation of my brand, the core values are Authenticity, Sustainability, Simplicity, Cultural appreciation, Quality.
I believe that by upholding these values, i can create products that are elegant, functional and sustainable.”

4. How do you define the style of your clothing? Does it have a special energy or message?

"Our fashion style can be defined as a blend of minimalism, elegance, and sustainability. In my designs, I use eco-friendly materials such as organic cotton and linen, and strive to minimize waste and environmental impact in our production process. The clothing I design exudes a relaxed yet elegant energy, confidence, and comfort in what they wear."

5. What materials and techniques do you use in production? Why them?

"Our clothing is made from eco-friendly materials, such as cotton and linen. I use production techniques that minimize waste and conserve natural resources. I choose these materials because I believe that clothing production should not only prioritize quality and comfort but also consider its environmental impact."

6. How important are the principles of sustainable fashion and ecology to you?

"Sustainable and eco-friendly fashion principles are very important to me. I'm committed to reducing the environmental impact of my production and promoting environmental and social awareness through my designs."

7. Are there any symbols, elements of sacred art or traditional motifs in your appearance?

About Business and the Creative Process

"Yes, I use floral and leaf motifs inspired by Indonesian nature in my designs. I believe these motifs help me communicate values of beauty, simplicity, and sustainability."

8. How does the process of creating a collection go – from the idea to the finished product?

"The creation process of our collection goes through several stages, including idea and inspiration, concept design, material selection, production, quality control, and launch. I collaborate with suppliers and manufacturers to ensure that my products meet high-quality standards and align with my vision."

9. What craftsmen and artisans do you collaborate with?

"I don't work with artists or collaborate with artisans. I work independently with my team."

10. What challenges have been persistent on the way to creating the brand?

"The ongoing challenges in building my brand include maintaining quality and consistency, keeping up with trends and market changes, developing a strong brand identity, managing production and logistics, and facing competition."

11. How to combine creativity and the business side of fashion?

About the client and their experience

"We combine creativity and business acumen in fashion by understanding client needs, developing unique concepts, leveraging technology and innovation, crafting effective marketing strategies, and prioritizing quality and consistency.”

"I also strive to create a unique and satisfying experience for my customers."

12. What kind of woman or man do you imagine when you make your clothes?

"When creating clothing, I envision women or men with strong and unique personalities, who exude confidence and also have a soft and emotional side. I want to create clothing that makes them feel comfortable, confident, and expressive."

13. What emotions and feelings do you want to convey to people through your clothes?

"Through my clothing, I want to convey positive and inspiring emotions and feelings, such as confidence, comfort, expressiveness, elegance, and happiness. I want my clothing to become a part of someone's identity and personal expression."

14. What kind of feedback do you receive from clients most often?

About the future and development

"My clients consistently praise the quality and design of my clothing. Moving forward, I'm committed to innovating, growing my brand, and elevating my products to new heights."

15. How do you see the brand developing in recent years? Are there any plans for the international market?

"I've seen significant growth and momentum in my brand's development recently. While my goal is to take my brand global with products tailored to international markets, it's something I'm working towards for the future."

16. What new ideas or projects would you like to implement?

"My vision is to create a more sustainable fashion line, expand my online presence, and focus on delivering high-quality products with exceptional service, ensuring my clothing brings both comfort and aesthetic pleasure to my customers."

17. What advice would you give to those who dream of creating their own brand, but are hesitant to start?

"If I had to give advice, it would be to begin with a strong passion and clear vision, do your research, plan carefully, be willing to take calculated risks, prioritize quality and consistency, and seek guidance when needed."